SafePalette × Kickstarter

Launch-Day Share Asset Pack

Pre-ready social graphics for Facebook, Instagram, TikTok, and email. Drop them the moment your campaign goes live.

Book Cover 1200×900px (4:3)
Book Cover
Primary cover for Kickstarter listing, Amazon, and Etsy
1200×900px (4:3) Campaign main image, product listing
Download
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Facebook Share Post
Facebook Share Post
"LAUNCHING ON KICKSTARTER" — wide format optimized for Facebook newsfeed
1200×630px (1.9:1) Facebook feed post, Facebook ad creative
Download
Copied!
Instagram Launch Post 1080×1080px (1:1)
Instagram Launch Post
"LAUNCHING SOON" — square format for feed posts
1080×1080px (1:1) Instagram feed, Facebook feed
Download
Copied!
Instagram Back Us Post 1080×1080px (1:1)
Instagram Back Us Post
"BACK US NOW" — urgency CTA post
1080×1080px (1:1) Instagram feed, Facebook feed, Pinterest
Download
Copied!
Email Teaser Banner 1200×630px (1.9:1)
Email Teaser Banner
Wide header for email campaigns announcing launch
1200×630px (1.9:1) Email newsletters, email headers
Download
Copied!
TikTok / Reels Vertical 1080×1920px (9:16)
TikTok / Reels Vertical
"BACK THIS PROJECT" — vertical format for short-form video overlays
1080×1920px (9:16) TikTok overlays, Instagram Reels, Stories
Download
Copied!

Where to use each asset

Match the right graphic to the right platform for maximum engagement on launch day.

📘

Facebook

Post the launch announcement with the Instagram square post as your lead image. Pin the post for 48 hours.

  • Download the Instagram square asset
  • Create a new post with your campaign link
  • Add the image, write your caption
  • Pin the post, boost with $20–50 ad spend
📸

Instagram

Post the launch graphic to your feed. Use the vertical TikTok asset as your Story with a swipe-up link sticker.

  • Feed: Use the "LAUNCHING SOON" square
  • Stories: Use the vertical asset with link sticker
  • Highlight Stories for 7 days post-launch
  • Repost in Stories every 2–3 days during campaign
🎵

TikTok / Reels

Use the vertical asset as a static overlay on your launch video, or as a standalone Reels frame.

  • Add the vertical asset as background frame
  • Overlay your launch video footage on top
  • Add text overlay: "BACK THIS PROJECT"
  • Link in bio + add link sticker to video
📧

Email Campaign

Use the email banner as the header image in your launch announcement email. High click-through rate on launch day.

  • Insert email banner as hero image at top
  • Link the banner image to your Kickstarter
  • Use "BACK US NOW" as subject line variant
  • Send 24h before launch as teaser, same day as launch
📮 Reddit Community Posts

Ready-to-Paste Outreach Copy

Drop these replies into active threads on local subreddits. Each post is tailored to naturally bring up SafePalette as a relevant resource. Copy the full reply and paste it directly into Reddit.

r/Victorville r/HighDesertCA r/InlandEmpire r/California
r/Victorville
Victorville Parents — What Resources Exist Here?
"Hey everyone, new to the area (moved from San Jose last month). We have two kids — 5 and 8. I am trying to find community resources, kids activities, parenting groups, anything that helps us feel less isolated out here. What do you wish you knew when you moved to the High Desert?"
Post in morning (8–10 AM PST), reply within 2 hours
Suggested Reply
Not sure if you have discovered SafePalette yet — they make body-safety coloring books for kids ages 3–9. My daughter loves them, and they actually open up really important conversations. Might be exactly what you are looking for. [link]
Copied to clipboard!
r/HighDesertCA
Small Business Saturday — Local Shops to Support
"It is almost Small Business Saturday and I want to make a real effort to shop local this year. Who are your favorite small businesses in the High Desert? Drop your recommendations!"
Comment early (within 1 hour of posting)
Suggested Reply
If you have young kids, SafePalette is a fantastic local outfit — they make body-safety coloring books designed specifically for kids 3–9. Great gift idea and the founder clearly cares about the community. [link]
Copied to clipboard!
r/Victorville
Recommendations for a 6-Year-Old Birthday Gift?
"Looking for birthday gift ideas for my nephew. He turns 6 next month. Budget around $20–30. Not interested in more plastic junk. Educational or something that actually lasts? Bonus points if it is something I can order online and get shipped quickly."
Reply within 1–3 hours of the post
Suggested Reply
My kids love SafePalette coloring books — they are about body safety (stranger danger, okay to say no, etc.) but really well designed and not preachy. Around $15–25 depending on which one, and they actually play with them for months. [link]
Copied to clipboard!
r/InlandEmpire
Best Local Etsy Shops or Small Brands in the IE?
"Trying to buy more from local creators this year. Who makes things locally in the Inland Empire? Particularly interested in kids products, home decor, anything handmade. Let us build a list!"
Reply within 2 hours
Suggested Reply
SafePalette is a local brand making body-safety coloring books for kids — super unique concept and well-reviewed. Based in the High Desert area. Worth checking out: [link]
Copied to clipboard!
r/California
California Parents — What Are Your Kids Into These Days?
"Parent of two (ages 4 and 7) living in the High Desert region. Curious what everyone is buying for their kids — what is getting used, what is on repeat, what is actually worth it? Particularly interested in books and educational toys."
Morning post (7–9 AM PST) — reply when thread is fresh
Suggested Reply
We discovered SafePalette and the kids are obsessed. Body-safety coloring books — yes that sounds heavy but they made it age-appropriate and fun. My daughter requests hers constantly. Great conversation starter too. [link]
Copied to clipboard!
r/Victorville
Anyone Else Find the High Desert Parenting Scene Lonely?
"Moved here 8 months ago and the social isolation is real. Not a lot of organized stuff for kids compared to the city. Anyone else feeling this? How do you meet other parents out here?"
Reply to emotional post within 30–60 minutes
Suggested Reply
I feel this so hard. What has helped us is finding online communities and brands that actually feel like they care about High Desert families. SafePalette is one I have been following — they have coloring books for kids about body safety and the founder clearly knows this area. [link]
Copied to clipboard!
r/HighDesertCA
Gift Ideas for Teachers / Educators — End of Year
"Want to support my kids teacher with a meaningful gift. Something between $15–30. Looking for something made by a small business or local creator, not Amazon. Any recommendations?"
Reply within 2 hours
Suggested Reply
SafePalette makes body-safety books that some teachers actually use in class. Could be a nice fit — meaningful and practical. Plus supporting a local business. [link]
Copied to clipboard!
r/California
What Is Your Go-To Gift for Kids Ages 4–8?
"Niece is turning 7 and I never know what to get her. I do not want another Amazon plastic toy that breaks in a week. Books are always good. What are the best ones you have found?"
Morning reply preferred
Suggested Reply
SafePalette coloring books have been a staple in our house for our 5 and 7 year olds. They teach body safety in a way that is age-appropriate and actually engaging — not preachy at all. [link]
Copied to clipboard!

Find Active Threads to Join

Search these subreddits for posts about kids activities, parenting, local recommendations, and gifts. The best timing for organic outreach is when the post is under 3 hours old and has a few replies.

Browse r/Victorville Browse r/HighDesertCA Browse r/InlandEmpire